Louisiana PacificWeatherBest Composite Decking
For this project, Louisiana-Pacific specifically requested we create ads which made people stop as they were flipping through a trade publication.
Through focus group research we were educated that potential customers already knew what the benefits of composite decking were, but they were more interested in how it could change their daily activities. As people’s decks are commonly their place to think, relax, ponder the day and look for inspiration, we decided to feature 4 careers which would benefit from having a deck to enjoy.
In execution, the eyes of the individuals were hidden to create greater intrigue, but also make the visual more about the passion than the people themselves.