John Willis HomesCypress Dunes - Beach Front Development
John Willis Homes, an Atlanta-based residential construction company, was about to break ground on their first development in Florida. While they had a waiting list of over 700 people to purchase lots, they asked us to create a mailer which would help create a buzz amongst the Florida real estate community as this was their first development in the state.
This mailer was sent out to all of the individuals on the waiting list to announce the start of the development and was designed to replace a traditional 9 x 12 pocket folder sales packet. We worked with local photographers to secure imagery, hired illustrators to create the home renderings, site map and area map illustrations and hired a local cabinet maker to create wooden sleeves for our kit to be sent out in.
In addition to helping create the grand-opening mailer, we also crated in-office signage, designed the street signage for the development and developed additional marketing pieces to tie together the entire Cypress Dunes’ brand.
Careful detail was paid to the finishing options as this was the flagship marketing piece for the development and set the tone for all materials moving forward. Specialty textured papers, embossed vellum sheets, foil-stamped dividers and an enclosed ribbon to access the kit elements set up an expectation of an extremely aspirational development and a once-in-a-lifetime opportunity.