The Visualab was our top choice out of 25 firms. They took a very difficult task of aligning our Executive Board with multiple diverging opinions around a single logo and brand. And while previous design firms had failed, they succeeded by paying close attention to individual perceptions and taking a creative approach to expressing nuanced ideas.
- Chad McCoull, Comm. Coordinator
the client: CSTE
The Council of State and Territorial Epidemiologists
the project
Logo redesign and brand update
the challenge
Create a new logo and brand direction which would be collectively supported by their executive board, internal staff member and national members.
the process
Collecting input through industry research, face-to-face client meetings, executive board interviews and online questionnaires allowed us to produce concepts which best addressed all of the previously mentioned groups’ desires for the new brand.
the solution
A new logo was designed, along with updated fonts, brand color palette and branding elements to give CSTE a much more progressive and (more importantly) relevant brand presence.
the results
Finished in 2015, the board members, internal staff and organizational members have expressed excitement about the new brand as CSTE moves forward to implement it throughout their brand presence and communication pieces.
