The Providence Group
Develop the brand for a new master-planned, residential development which would connect with their defined target audience.
Through our Brand Board discovery project with key employees, we were able to define the brand’s key qualities, core descriptive words, fonts and color palette.
Using the approved Brand Board as our foundation, Bellmoore Park’s new logo, advertising campaign and initial marketing materials were executed.
While the defined brand is still being implemented as their marketing pieces are being developed, our logo design won the Gold OBIE Award for "Best Community Logo".