Our Work

The Providence Group

Residential Construction

the challenge:

Develop the brand for a new master-planned, residential development which would connect with their defined target audience.

the process:

Through our Brand Board discovery project with key employees, we were able to define the brand’s key qualities, core descriptive words, fonts and color palette.

the solution:

Using the approved Brand Board as our foundation, Bellmoore Park’s new logo, advertising campaign and initial marketing materials were executed.

the results:

While the defined brand is still being implemented as their marketing pieces are being developed, our logo design won the Gold OBIE Award for "Best Community Logo".