Don’t Rebrand. Review First.

Nov 29 2016 - andy
A complete rebrand, if done correctly, can be expensive. And unfortunately it’s becoming the default solution to lagging sales or growth. Before...

“Exactly what is a brand?” – Defined in one paragrap...

Jul 21 2015 - andy
The core or purpose of your brand is to make a promise to your prospects about how you will address their needs better than your competition. Some...

Rebranding: A list ditch effort?

May 2 2012 - liz
So, remember back in February when JC Penny released their "Fair & Square" rebranding effort? Well, you can read Jen's thoughts on it...