Fourth Down and $5,000,000

Are you an avid sports fan? If yes, then odds are you’ll find yourself planted in your favorite armchair, cold beverage in hand, surrounded by your best buds in front of a big screen watching Super Bowl 50. If you’re not a fan of football you may still find yourself as one of the 100 million+ viewers watching the big game, if only for the halftime show and the commercials. Super Bowls are known by the buzz that surrounds them and this year’s event will certainly be no exception. All this excitement boosts the number of viewers and with a greater number of viewers comes a price. A really big price. Advertisers will pay upwards of $5,000,000 for a 30 second spot, not to mention production costs, and you can bet that the majority of the resulting brand pitches will be first-string quality.

The game is promoted as likely one the most exciting ever, but assuming no halftime clothing malfunctions, will it actually live up to the hype? Well, don’t touch the remote because recent years have shown that the game-time commercials can be the real entertainment. Here are some of our favorite spots from past Super Bowls:

Budweiser, 1995

Reebok, 2002

Old Spice, 2010



Here are a few spots that probably should have been sacked:

SoBe, 2009

Coca-Cola, 1986

Cash4Gold, 2009



For good measure, here’s the most costly Super Bowl commercial ever produced:

Chrysler, 2011 – $12.4 million



Panthers vs. Broncos, Brady vs. Manning, Honda vs. Kia.

You can expect to experience some of the best match-ups in marketing history. Advertisers will be putting on their game-faces and laying their brand messaging on the line. Which ones will fumble and which will score?

Curious which brands are going deep (into their pockets) for the serious money? Here’s the list of advertisers:

• Acura
• Anheuser-Busch
• Avocados from Mexico
• Buick
• Butterfinger
• Colgate
• Coca-Cola
• Heinz
• Honda
• Hyundai
• Intuit
• Kia
• LG
• Mini
• Mountain Dew
• PayPal
• Pepsi
• Pokemon
• Skittles
• Snickers
• Squarespace
• SunTrust
• Taco Bell
• Toyota
• TurboTax
• Weather Tech

With all of this big name brand power at work you can bet we’ll be watching on February 7th and we hope you will as well. Can you please pass the chips?

If you’re looking for hard-hitting strategies that will get your company’s brand ready for prime-time, give us a call. We can help.

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