Emory University Hospital – Branding through Education
Over the past three and a half years we have had the pleasure of working with BDR Partners and Emory University Hospital by creating signage and informational messaging about the new hospital tower being built on Clifton Road.
While most of the communications have been through posters and one-sheets, we recently were tasked with creating a timeline to educate patients and staff about the details of the new hospital project to date and what is to come.
Emory also wanted to communicate how the project would further improve patient care, engage viewers with unique construction facts and inform them of the eco-friendly technologies and architectural designs being incorporated.
Along with BDR and Emory’s assistance, we identified a long wall on the bridge between the clinic and the hospital which provided a perfect viewing point and canvas for this timeline’s installation.
To communicate the vastness of the project, we installed a full timeline, spanning five year, with future areas grayed out indicating the projected length and approximately where in the process the project is by how far the timeline had been filled.
The completed project was extremely well received by staff, visitors and patients alike. Since there was so much positive feedback, BDR requested we create a wallpaper pattern of the project details which has been used to visually enhance temporary walls being installed as the construction proceeds.
The installation furthers Emory’s branding efforts to position itself as a leader within the healthcare industry. Kudos to BDR Partners and Emory University Hospital in recognizing the value and seizing the opportunity to educate their community on how the new hospital tower will provide better care for both patients and the environment.
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